Work
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AIGA Portland Redesign - Copywriting, Content Strategy
AIGAPortland.org needed a redesign bad. The board wanted to position AIGA Portland as the hub of the Portland creative community as well as communicate the value of becoming a member. I was on board at the beginning to work with the UX and Visual design team to identify personas and create a content strategy that met the needs of the users and AIGA. The launch was a wild success and membership has increased.
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Intros Me - Copywriting
This startup wanted to sell the problem and position themselves as the solution. The problem was that with so many networks people wanted one link to all. I wrote a poignant headline and landing page that spoke to the problem with immediacy and offered an easy solution that increased adoption.
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Press Release for Homaro Cantu TED Talk - Copywriting
As TED was making Chef Cantu's TEDTalk available to the public, my client wanted to generate buzz for their products and company. I wrote within the parameters of PRWeb and maintained a solid keyword density for SEO.
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HighlightCam - Copywriting, Messaging
This mobile app company wanted to be similar enough to resonate with those familiar with Instagram yet they wanted to have their own voice. I worked with a web design firm in San Francisco to create a landing page that positioned the company as the Intsagram of mobile video. The goal was to have personality and keep it simple. Downloads of the app are increasing everyday.
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Leisure Public House - Copywriting, Messaging, Tone
Leisure is one of the best pubs in Portland. And it's one of the few great pubs in the St. John's neighborhood. When people were searching sites like Yelp, the client wanted those folks to get an accurate sense of how great their pub is. The goal of the copy is to show Leisure is a modern but down to earth gathering place. It's quirky but not too cute. But most of all, if you stumble across it searching on your phone for a good place to get a drink, you'll more than likely go there.
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The Madray - Copywriting, Content Strategy, Messaging, Long Copy
The Madray wanted to position themselves as a strategic partner to startups. This project required a lot of research as the client was working with their clients in very unique ways. The challenge was to clearly communicate these ideas so their potential clients could easily understand what The Madray was offering. This process also allowed me to help The Madray define their message and business model.